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02/2025

The spraying of Champagne from the winner's podium, although often associated with Dan Gurney at Le Mans in '67, can be claimed by Jo Siffert who inadvertently sprayed the crowd after he and Colin Davis had won the 24 Hours of Le Mans Performance Index in a Porsche 906 in '66!.. and so a tradition began.

A postcard from Champagne!


Automotive, Motor Racing, Motorsport, Motorsport Marketing, Sponsorship, Sponsorship Activation, Sports Marketing

04/2017

motor racing fan engagement

Fan engagement?… it’s more than just joining the dots!


Current, Marketing, Motorsport Marketing, Sponsorship Activation, Sports Marketing

04/2017

Press Release: sb:mktg launches new website to herald realignment of business focus


Current, Design, Marketing, Motorsport Marketing, News, Sponsorship, Sponsorship Activation, Sports Marketing

03/2017

sbmktg motorsport marketing

So, you want to get your marketing on track…


Current, Marketing, Motorsport Marketing, Sponsorship, Sponsorship Activation, Sports Marketing

03/2017

motorsports marketing motor racing sponsorship - sponsorship activation

So, what’s the secret to getting motorsport sponsorship?


Automotive, Current, Marketing, Motorsport Marketing, Sponsorship, Sponsorship Activation, Sports Marketing