A men’s fashion and lifestyle brand with purpose. Advancing men’s mental wellness through distinct menswear fashion and lifestyle products. On brand. On purpose. #dressedforlife #thisisinherent
Total responsibility for all aspects of marketing, brand awareness and brand growth. From strategy to customer experience including store interior, brand extensions, CRM, CSR, advertising, digital, content generation, film/commercial production, internal communications, investor relations, marketing procurement, events including NYFW, brand development, PR… the whole nine yards!
Initiated and oversaw a brand collaboration with the Steve McQueen estate to create a bespoke Steve McQueen men’s apparel capsule and accessories collection.
Initiated a sports marketing campaign extending to influencer and brand ambassador, Conor Daly, in IndyCar and collaboration with the Pike Peak hillclimb.
Initiated with and coordinated external agencies for organisation of the solo shows at NYFW and art direction, concept development and creation of TV commercials.
Initiated content generation and photography shoots with Hollywood actor and influencer, Mojean Aria
+ new capsule collection branding ‘AUTHENTIC’ and men’s grooming products.
+ new men’s mental health event in Colorado – ‘The Collective’
+ created branding and localised marketing for the not-for-profit ‘Inherent Foundation’
Skills: Brand Communication · Branding & Identity · Sponsorship · Creative Strategy · Digital Strategy · Marketing & Sponsorship Activation · Sponsorship Activation · Social Media · Integrated Marketing · Start-ups · Brand Management · Event Management · Art Direction · Corporate Identity · Marketing Communications · Graphic Design
