The world has changed! Change is a good thing right? – ask any designer. As designers we are creative and always seek a fresh approach. sb:mktg has launched a new design service for clients – the design concept development service.
What are the benefits?
For a client, brand owner or head of marketing. First, it avoids a full pitch process. Organising a pitch is time consuming and can often cause more problems that it’s worth.
Why do clients call for pitches? Often there is a need. Equally; there’s often nothing fundamentally wrong with the agency roster and you like working with them. Maybe they are just in a rut and the ideas have dried up. (Not always the fault of the agency!)
We have always been strong on the ideas – fast to see a new approach and creative direction. We are intuitive, commercially savvy, customer focused and have the concept creation experience to bring a new dynamic to your marketing communications.
Our ‘ideas factory’ can be pointed at ATL, BTL, social media content generation, marketing collateral, digital, events or entire campaign concepts embracing all elements of the marketing mix and visual communications.
How does it work?
We can help you create a brief or we can work from an existing brief… our job is to bring a whole new look and feel to the creative. This brings value in a number of ways – it can be a ‘sanity check’ and confirm you’re on the right track, or, it challenges the creative direction, tone-of-voice, brand positioning and stimulates fresh design thinking to re-energise your visual communications.
It could be you need any of these…?
Now there’s no need to do a pitch. No need to spend a load of time and energy on a pitch – we all know pitches don’t always work. Set and agree a fixed fee with us and let the creative ideas and concepts happen.
The same works for your logo.
A new logo and corporate identity is a major undertaking.. as is a ‘refresh’ with far reaching demands and deliverables. OK, you have decided to go for a pitch. Wouldn’t it be useful to already have an idea of where the creative direction could go? …and what you don’t want to see! One value of this service is it can help you define the brief and identify direction.
We have now completed a number of projects in a variety of sectors for established brands and startups. Sectors including technology, fashion, lifestyle, healthcare and food.. working with marketing teams in Europe, USA and Middle East.
Why do we stop at the concept?
Honest answer.. we love the creative and developing ideas that challenge and disrupt. We don’t have to stop at the design concept stage if we find the chemistry works. This is the beauty of this new service: No need to uproot your existing agency roster. They know the system you have in place and don’t have to learn from scratch. With sb:mktg you now have an ideas factory on tap. A resource for you all your brand managers and product marketers.
Let us be your ‘virtual creative director’ and get in touch here to talk design.