Rizla Suzuki MotoGP
Sponsorship Activation & Management.

sb:mktg were called upon to provide an outsourced sponsorship management and activation service for the British Superbike Championship and MotoGP teams, run by Crescent for the Suzuki Motor Corporation motorcycle division.

Responsible for all brand communications relating to the BSB and MotoGP campaigns, sb:mktg collaborated and liaised with the agency roster already appointed, overseeing the management and delivery of marketing assets, including team livery, marketing communications materials, hospitality, photography, PR, merchandise, event based marketing and the creation of sponsorship proposals & value propositions.

Additionally, sb:mktg was responsible for managing the existing sponsors and partners together with identifying, approaching and negotiating with further potential sponsors internationally, and working with them to campaign-plan their motorsport marketing programmes, to ensure a fully integrated marketing approach.