MeasuredRisk are a ‘start-up’ company operating in the United States of America who, with luminaries of cyber security and geopolitical risk in their founding team, are putting their emphasis on the emerging technologies being sought by businesses looking to evaluate their total risk exposure and plan for risk eventualities within their business.
In the early stages their original logo, website and marketing communications had been created in-house and it quickly became apparent that, as the company began courting the venture capital market, it required a market-ready corporate identity and brand image. It also required a level of marketing consultancy that prepared it for fund readiness and go-to-market.
Our art directors and copywriters set to work on creating a tone-of-voice and corporate identity that reflected the business’ ambitions and presented a clear visual USP to deliver a complex message while creating a differential to position it in a highly competitive and increasingly crowded market.
The corporate identity design was refined and a supporting tagline added; this was then applied to all marketing communications materials and activities including the website and the user GUI & UX.
sb:mktg also created a portfolio of internal and external communications materials to support the sales team and the c-suite in their quest to secure early adopters, beta partners and venture capital.
A template was also devised for a global marketing plan which included PR, events, sports marketing and product market entry strategies including support marketing for Distributors, Systems Integrators and VARs.
“I have been through this process on a number of occasions but never before has a design and marketing company been so integrated and influential in creating a world class presentation to market. sb:mktg were instrumental in establishing our brand and seamlessly gelled with both the commercial and product development teams at MeasuredRisk – able to bring a level of intuition, marketing savvy and creativity I haven’t previously experienced. We were fortunate to be introduced to them and recommend sb:mktg to any business looking for powerful marketing to brand and position themselves.”
Tom Albert, CEO, MeasuredRisk Inc.