sb:mktg were approached by a venture capital firm to design the corporate identity for a pre-go-to-market online B2C, FMCG business in the beverage sector. The brief included naming and securing the online digital ‘tags’ and ‘handles’ as assets prior to further investment to fully develop the online platform.
sb:mktg were involved from the outset with marketing strategy, campaign planning and corporate identity design; devising the brand guideline manual and creating the design and brand templates for marketing assets including magazine design, website, packaging, stationery, signage, vehicle livery, advertising, digital and social media strategy, lifestyle event and motorsport marketing strategy/plan, and experiential & engagement marketing.
“This project was particularly important to us as it is a combination of an M&A and multiple brand consolidation. sb:mktg came recommended to us from a trusted expert and they exceeded our expectations. They delivered the best creative, with a strong business centric rationale, that we have ever seen and did this with almost no brief. sb:mktg provided a level of input that was very valuable and they, without doubt, added significant value to the brand equity and valuation of the business. If you are looking for a design and marketing agency you should call these guys in.”
CH, CEO, Atlantic Bridge Investments.