We’ve created, managed and coordinated sports marketing, sponsorship and motorsport sponsorship activation programs in Formula 1®, WorldSBK™, MotoGP™, GT, WEC & Le Mans, NASCAR™ and others for over 25yrs; we feel that qualifies us for the front of the grid if you are looking for the right partner to help you navigate the world of motor racing and get your brand heard above the noise.
Our sports marketing engagements have included football, golf, polo, yacht racing, offshore powerboats and extreme sports such as aerobatics and motocross, but our real knowledge, experience, and passion is for motorsport. And through motorsport, sb:mktg enables you to bring its track action, values and dynamic into your business through fan engagement, experiential marketing and brand communications that harness the powerful messages of performance, speed, winning, emotion, loyalty, lifestyle, aspiration and team work.
There is much to consider: yes, the budget including internal communications, activation and brand communications. There should also be experiential, business networking, integrated marketing and fan engagement built into the project plan and budget. Management of the project and detailed planning are key to success and cannot be left to the rights holder or team – your marketing is your responsibility. Often overlooked but extremely important to protect brand equity values is the ‘exit’ strategy and / or the change management if you decide to change catagory or team mid-term. Motorsport offers a local or International presence that empowers brand values and a shared passion with millions of fans who consume and interact with your brand at events, in-store, digitally and via a multitude of narrow or broadcast channels and platforms.
But before you race into it yourself… just dab the brakes; do your pre-race checks. Few race teams really know marketing, few brands really know motor racing. At sb:mktg we don’t just know it – we live it. And we have a track record of bringing the competitors, the fans and the brands together to prove it.
We live and breathe motorsport… Let us help get your brand on track.