Whether it’s a new project or a marketing plan that may have lost power or gone off track, there’s a lot to consider. Brand and design management, internal and external communications, international event calendar, territorial rollout, staff training, hospitality, logistics etc… oh, and marketing. But we’ve thought of it all; so we’ve got you covered.
There is more to a motorsport sponsorship or marketing activation campaign than making sure your brand is visible on the car or bike. Each race is a catalyst for a myriad of marketing activities that reach far beyond the track to your staff, partners, resellers, dealerships, distributors, customers and prospects. There’s the availability of marketing materials to support your sponsorship activation at every level, there’s selecting the coffee and champagne, and there’s making sure the door mat and toilets are clean; yes, the small details make a big difference. Before the race even starts, sb:mktg provides concept development consulting. We thrive on the team dynamic, motivation and impetus that brainstorming & road-mapping can bring to each project, we bring fresh eyes & minds and intuitive marketing thinking; and we bring a plan…
A campaign plan is essential – essential to understanding why are you doing it, what your aims and ambitions are, to creating a strategy that all stakeholders buy into, to fully integrating all marketing activities with a cohesive and consistent visual image and tone-of-voice, and essential to measuring your return on objectives.
sb:mktg has spent 25+yrs planning and delivering the big picture. Now let’s discuss what’s essential.