Press Release: sb:mktg launches new website to herald realignment of business focus

Posted in Current, Design, Marketing, Motorsport Marketing, News, Sponsorship, Sponsorship Activation, Sports Marketing on 03/04/2017

MILTON KEYNES & LONDON, England, April 3, 2017 | SBMKTG [Somerville Baddeley Marketing] the UK based specialist marketing, branding and design consultancy launched a new website today to demonstrate it’s focus on core capability, experience and strengths in providing marketing communications and motorsport sponsorship activation services to businesses, organisations and brands looking to increase the performance of their marketing and brand engagement with their chosen target audiences.

SBMKTG are also pleased to announce an extension to the existing exclusive agreement with REAL; the race seat insert and race seat fitting company. REAL are market leaders in providing bespoke race seat inserts and race seat fitting for racing drivers, teams and manufacturers in the highest levels of motor racing including, but not exclusively, DTM™ and WEC™. As REAL moves to develop and introduce race cockpit ergonomics, driver/car interface technology and driver safety technologies SBMKTG will provide marketing and ‘go-to-market’ consultancy.

Vaughan Cartwright, MD of REAL, commented: “SBMKTG have been part of our team for the past few years and we wouldn’t be where we are without them. As we expand our business and begin introducing technologies to enhance and improve driver performance, comfort and safety and look to increase our International business SBMKTG will be our ‘go-to’ guys for marketing and business development.”

Denis Baddeley, Founder of SBMKTG, added: “We have such a breadth of experience spanning design, branding, marketing and sponsorship across a range of business sectors we felt it was time to refocus the business on core strengths and activities and be clear with our own message. We know motorsport, we understand the fans and we know how to create and deliver marketing that’s compelling and relevant for brands that want to harness the power of tribes and communities that follow motorsport on two and four wheels. Businesses and brands are increasingly focused on fan engagement, generating social media content and reaching audiences through sport and events. This is what we do.”


SBMKTG has over 25 years experience in the motorsport and branding sectors having provided design, branding, marketing communications, motorsport marketing and sports sponsorship activation for motorsport, automotive and lifestyle brands – working with teams, rights holders, championship organisers, manufacturers, brands and sponsors in Formula 1™, MotoGP™, WorldSBK™ and Le Mans amongst many others.