WARNING: Motor racing is dangerous.
Just stop and think; take a look at whats involved before you get on the grid.
Firstly, few people realise, let alone acknowledge, that it is as hard to place sponsorship as it is to find it. It’s worth taking a moment to think about that… there are some key decisions to be made when creating your motorsport marketing and sponsorship strategy. We find we get asked “What’s the ROI?” Well there is before that a vital element – What’s your ROO? Identifying your return on objectives is the first step – what is it you are wanting to achieve and who are you trying to reach? Even before that we look at your brand positioning and tone-of-voice and gain an understanding of your business and marketing plans for the next three years so we can help you evaluate the landscape and demographic you’re looking at entering. These initial stages are critical and influence how you are going to enter, activate and, because nothing lasts forever, exit the program. Yes, how are you going to manage your brand’s departure once you have invested so much time, money and effort in making sure everyone knows you’re doing it?
If you’re already out there fighting to be heard above the noise it’s never too late to take the time to stand back and look at where and how things are going and take another look at that ROO. sb:mktg can seamlessly enter a sponsorship program at any stage to get it back on track or bring another level of performance to accelerate your brand exposure, fan engagement, opportunities for experiential, sampling and data capture. Just one element we see overlooked is a brand’s ability to bring the message and rationale to their internal communications… who would think to bring the HR department into a marketing meeting? We do. We also bring the product marketing department and the product development department in and we bring the race track to your business so the staff can feel they are part of it – not just the execs enjoying the hospitality, management enjoying their team building days and marketing jetting off to [apparently] glamorous locations.
And this is just the tip of the iceberg!
Food for thought? To pick our brains and compare scars get in touch here