Photostyle – The Power of a Picture

Posted in Art Direction, Automotive, Current, Marketing, Photography on 24/02/2017

Photography is a superbly expressive medium – able to stimulate, trigger and translate emotion, style and capture a mood. The old phrase “a picture speaks a thousand words” is so true if an art director, stylist and photographer gel to create an image that captivates you. It is an art form.

Rankin took this photo and we love it – credit where credit is due. We are commissioned to capture lifestyle/fashion and the aesthetic beauty of automotive art – sculptures of engineering that carry history or creativity; majestic though brutal, built for purpose – built to win. Or aircraft (particularly old and performance aeroplanes) we are able to evoque the atmosphere through the lens of a still propellor tilted towards the clouds or a chink of light cutting through the dusty, dark, dank air of a rusty hanger door to reveal the sleek, feline lines of a fuselage. Or, photograph a motorcycle – symbolic, a life statement, a lifestyle choice… freedom, individualism, dynamic, energising, liberating.

The still image retains it’s rightful place as the best way to capture a moment in a single photograph, a snapshot in time to capture a scene, emotion, spirit or brand essence. We have our own infinity cove for product and portrait and love the art direction and creative process in getting the shot. We also do location photography – either staged or reportage – and location finding, model selection and test shoots plus sourcing cars and motorcycles for film, photo, promo or props.

The people who drive, ride, fly, create, build, restore, love, desire, treasure these things… they all carry a story, etched into their faces the passion, experiences, attitudes – frozen in time to give a snap-shot of life. Is it the machines that attract us or is it the people? Take this photo… no machines but all the rebel and spirit on display – biker chick? Maybe. Rock chick? Maybe. The power of image.

If you would like to see our portfolio please get in touch here.

Our photography is powered by Canon Cameras.