Welcome to sb:mktg - We’re a small but perfectly formed team who name, style, brand, film, photograph, design and create digital/web/social media. We have over twenty years experience in delivering sports marketing and sponsorship activation projects in the motor sport (two and four wheels), automotive, luxury and lifestyle sectors; we develop, implement and manage experiential, engagement and brand awareness programs.
We are a design and marketing agency that thrives on brand communications – we are graphic designers, web designers, art directors, videographers, photographers and social media 'geeks' who want to work with exciting brands who want to engage and interact with their audience and customers.
The Marketing Mix – Brand management, digital content, social media, corporate identity, marcoms, brochures, graphics, CSR, PR, database management, email marketing, advertising, sponsorship… There’s more to this marketing and design game than meets the eye!
The days when a press release was the high point in a PR campaign are relegated to history: PR is now one of the tools available to a marketing or brand manager. Marketing communications is, in our view, all about clarity – understanding the relevancy of your message to your chosen audience, appropriate timing, ‘tone-of-voice’, context and integration within the mix. Internal communications must not be overlooked either.
Brand Identity, Brand Image and Corporate Identity. We often get asked “…well what’s the difference between a logo and a brand?” The answer is: “…take you for example; your fingerprint is your unique logo, your icon; whereas your personality is your brand – what people think of you, their emotional link to you... how they connect and relate to you. A brand is an asset to a business or individual, fragile and nurtured; years in the making and potentially dashed in seconds... It reflects your business, your culture and your attitude”.
A brand has to be true; it can’t fool and it can’t be engineered. A brand is the DNA of a business or organisation… it’s persona, style, attitude – it’s reputation. A generic is the utopia.
A brand runs through a business or organisation – from the tone-of-voice of the receptionist, the freshness of coffee offered on arrival at their offices and how clean their toilets are (sounds funny but it’s important) through to the way in which an integrated international sponsorship program is implemented and communicated to the multi tiered audience
The investment in a brand is not only financial, it’s emotional… every stakeholder must have buy-in and internal communications is our (read your) first audience. We won’t quote for a branding program – how can we? We don’t know you, where you’ve been or where you want to go… where do you want your brand to go? Do you know? …are you sure? An hour with the right people and a whiteboard is all we need.
Food for thought…
“Products are made in the factory, but brands are created in the mind.” - Walter Landor
“A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.” - Stephen King, WPP Group, London
“An image . . . is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” - Daniel Boorstin, Where the Suckers Moon: An Advertising Story, 1994.
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Simplifying the marketing blah we get your website where you need it to be and your social media (the Twitter, Facebook, Instagram, Pinterest and YouTube bits) all in place and integrated with a good helping of joined up thinking, common sense and branding savvy.
The first crucial step is knowing what you want... The second and most important step is knowing what your customer needs. Design and usability of a website is, without a doubt, at the forefront of developing a website. Lets make it Intuitive!
The tricky part. We won't shout nerdy blah at you, nor will we expect you to know your PHP from your jQuery. Instead we will take you through - with baby steps! - what we are going to do and how we are going to do it, all in plain English!
S.E.O... Huh? Search Engine Optimisation. The black magic beneath a website, this stuff helps you get the rankings you need and want on Google, Bing and all the rest. We'll have our S.E.O Team working around the clock to get you on the Web.
Sport is emotion, spirit, evocative, drama, excitement... It's fans have a passion few other sectors get close to. We know motor sport - we live it. There are three key elements to it - the competitors, the fans/audience and the brands. The teams need to support the brands (winning is good but isn't everything) and the brands need to get to the fans/audience... distill it further; the competitors want to race and the brands want to sell or promote their services/products. Ask yourself how many race teams really know marketing or how many brands really know motor racing? Gone are the days when a sticker or two and an advert in the race programme satisfy the business proposition or the ROI... and what about the fans? What about the brand's employees, existing customers, suppliers, distributors, resellers, partners... how do you communicate your message to all these people in the right tone-of-voice, consistently and with a knowledge that encourages/accelerates acceptance and adoption?
It is as hard to place sponsorship as it is to find it. You need people on your team who know the environment (motor racing has it's own weather system and is unlike any other sport)... so often we have seen a brand keen to become a sponsor but have declined the opportunity because they haven't got the resource to manage it internally and haven't got the time to recruit staff with the knowledge and experience to deliver it. That's where we come in.
We start with the ROO - the Return On Objectives... lets understand why you're doing it and how you're going to do it before we start setting potentially unrealistic expectations. We have developed, implemented, managed and communicated integrated (including CSR) sports marketing and motor racing sponsorship projects... and we have rescued a few too.